Checkout Data Made Actionable
By combining checkout data with community household data, it's easy to learn how your community is really using your resources. Many existing collection analysis tools provide basic insights into number of checkouts by genre or format. What makes Collection Intelligence different is that it blends your library's unique checkout data with demographic and lifestyle information from Experian, a well-known household-based segmentation system.
Whether you'd like to analyze by genre or household type, reports include graphs, charts, and maps to help you understand not only what is being checked out, but by whom, when, how often and more.
Visualizing checkout distribution data by household can help to:
- better allocate resources—make more informed spending decisions
- customize your user experience—tailor collections user interests; determine what areas need to grow based on patron data
- identify power users—learn their characteristics and use maps to target similar areas and find more like them
Platform Features & Tools
Mosaic® Lifestyle Segmentation
Understand patron data with household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles.
Ensures Patron Privacy
Designed to protect the privacy of individual patrons, addresses and circulation data are disassociated from patron names. All data is blended in a secure cloud environment, and output goes directly back to the library account.
Make your data visual with charts, maps, and graphs on customized reports available in PDF, Excel, and other formats.