Blend Vendor Data and Demographics
You may already get reports from vendors on eBook and audiobook usage, but eBook & Audiobook Insights blends your user data with Mosaic lifestyle clusters. The breakouts provide socio-demographic insight matched with what patrons are borrowing.
Whether you'd like to analyze by genre or household type, reports include graphs, charts, and maps to help you understand not only what is being checked out, but by whom, when, how often, and more.
Visualizing data by household can help to:
- better allocate resources—make more informed spending decisions
- customize your user experience—tailor collections to user interests;determine what areas need to grow based on patron data
- identify power users—learn their characteristics and use maps to target similar areas and find more like them
Platform Features & Tools
Mosaic® Lifestyle Segmentation
Understand patron data with household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles.
Ensures Patron Privacy
Designed to protect the privacy of individual patrons, addresses and circulation data are disassociated from patron names. All data is blended in a secure cloud environment, and output goes directly back to the library account.
Make your data visual with charts, maps, and graphs on customized reports available in PDF, Excel, and other formats.