Communicate Effectively by TargetingThe Marketing Action (For-Patrons) app allows public libraries to create lists of household addresses or email addresses (if collected from card holders) based on demographic and lifestyle criteria to target marketing communications to specific interests. Conduct direct mail campaigns with ease, or even use this information to map collaborations with schools and businesses in key areas.
First, run the analysis to customize your targets based on Experian's Mosaic consumer segments, household income ranges, presence of children, technology use, and other demographic insight. Next, upload the analysis file to export your outreach list of household addresses for mailings or emails.
With the Marketing Action - Patrons app, the number of campaigns to cardholders is unlimited.
Platform Features & Tools
Mosaic® Lifestyle Segmentation
Understand patron data with household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles.
Make your data visual with charts, maps, and graphs on customized reports available in PDF, Excel, and other formats.
Leveraging the Patron Profiles and Marketing Action (Patron and Non-Patrons) Apps, the interactive dashboard transforms your data into visuals you can manipulate.