Promote your CauseStrategically prepare your voting patrons for an upcoming election that has your library's budget on the ballot. Filter around voting specifics and get an output of emails and/or addresses to send targeted mailings to patrons who value your library. Patron Voter Analysis requires your patron, or ILS, data and previous election data, which can be obtained from your local government municipal office.
How it works:
- The app compares voter registration data with library records to identify households that use library resources and voted in recent elections.
- You can filter around voting specifics, patron activity date, top customers, and service area.
- A list of mailing addresses and/or email addresses (depending on the contact information you collect from cardholders) is generated so you can send targeted messaging about your cause.
In addition to the list, the app creates a household map of your voting patrons within the specified geography.
Platform Features & Tools
Mosaic® Lifestyle Segmentation
Understand patron data with household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles.
Leveraging the Patron Profiles and Marketing Action (Patron and Non-Patrons) Apps, the interactive dashboard transforms your data into visuals you can manipulate.
Make your data visual with charts, maps, and graphs on customized reports available in PDF, Excel, and other formats.