Introduction by Larry Hugick. Published in cooperation with the Gallup Organization.
In 1988 the Gallup Organization conducted one of the most comprehensive political surveys ever undertaken during a presidential election year. From January through November, 33 polls tracked Americans' preferences among candidates and opinions on key issues. The resulting reports, all of which are provided in this collection, reveal how the public felt about not just the candidates themselves but also the nominating process, the political parties, and the advertising they used. Each report contains a written analysis of significant trends along with poll results for the various questions asked. 1988 Presidential Election Polls will give researchers in political science and contemporary history an unprecedented insight into the process of choosing the chief executive.