Business Insights: Essentials
Research, analyze, interpret and understand companies and industries
Today's business researchers demand instant access to reliable, comprehensive data and the tools to analyze and interpret the information. Gale Business Insights: Essentials delivers authoritative company and industry information, articles, and statistical data.
Students, business owners, entrepreneurs, marketing professionals, investors, financial planners, and general researchers can explore real-world applications and develop analytical skills. Gale Business Insights: Essentials features easy-to-search rich content, a user-friendly interface, and robust analytical tools.
- 300 sources for investment research/brokerage reports
- 1,000 SWOT reports, updated quarterly
- 2,200 corporate chronologies
- 3,900 full-text periodicals
- 11,500 market research reports
- 14,000 industry research reports from Datamonitor
- 15,000 company histories
- 50,500 articles from Market Share Reporter
- 70,000 associations
- 80,000 articles from Gale's Business Rankings Annual
- 465,000 company profiles including 2,000 with deep links to related content and statistical data
FEATURED REVIEW
"...the accessible user interface and the inclusion of so many different source types makes Business Insights: Essentials an excellent starting point for any business research project. Recommended. Lower-division undergraduates through researchers/faculty."
- CHOICE
Additional Details
Subjects Covered
- Business & Economics
Platform Features & Tools
Interactive Charting
Manipulate statistical data and customize your own charts. These powerful analytical tools enable students and researchers to gain a broad understanding.
Cross-Search Capability
Ability to search across multiple data types from a single search box with targeted search options by category: company, article, industry, and keyword.
Easily Save Content
All articles include PDF and HTML download options.
