Track patrons at every branch.
Track your cardholders’ activity across various branches in a single library system. This dashboard provides insight into where and how individual consumer types are engaging the library system—so branches can tailor materials, programs, services, and outreach; and directors can get a holistic view of where their patrons are going.
Gale Analytics effortlessly merges your library’s integrated library system (ILS) data with Mosaic® segmentation from Experian and other datasets. Using dashboards in Tableau Reader, users can segment households based on demographic and lifestyle criteria—drilling down into rich visuals, dynamic maps, and downloadable custom mailing lists based on segmentation.
Platform Features & Tools
Mosaic Lifestyle Segmentation
Understand patrons using household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles called Mosaic segments.
On Demand Reporting
Customize your dashboard by modifying the service area, selecting cities and counties, or uploading a GIS spatial file. You can export dashboard visuals as PDF, PowerPoint, or PNG files.
Ensure Patron Privacy
Designed to protect the privacy of individuals, addresses and circulation data are disassociated from customer names. All data research is blended in a secure cloud environment, and output goes directly back to the library account.