Checkout Data Made Actionable
Combine checkout data with community household data to assess how your community is using your print resources. Many existing collection analysis tools provide basic insight into the number of checkouts by genre or format. With Gale Analytics: Physical Collections, you can blend your library's unique checkout data with demographic and lifestyle information from Experian.
Whether you'd like to analyze by genre or household type, reports include graphs, charts, and maps to help you understand not only what is being checked out, but by whom, when, how often, and more.
By visualizing data by household, you can:
- Better allocate resources—Make more informed spending decisions.
- Customize your user experience—Tailor collections to user interests and determine what areas need to grow based on patron data.
- Identify power users—Learn their characteristics and use maps to target similar areas and find more like them.
Platform Features & Tools
Mosaic® Lifestyle Segmentation
Understand patron data with household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles.
Ensure Patron Privacy
Designed to protect the privacy of individual patrons, addresses and circulation data are disassociated from patron names. All data research is blended in a secure cloud environment, and output goes directly back to the library account.
Make your data visual with charts, maps, and graphs on customized reports available in PDF, Excel, and other formats.