Give your team the ability to transform patron data, drill down into rich visuals, and create custom mailing lists.
Our dashboard effortlessly merges your library’s ILS data with Mosaic segmentation from Experian, and other data sets, to evolve the way your library does business and to help you make more informed decisions.
With Tableau Reader, users can segment households (patrons and non-patrons) based on demographic and lifestyle criteria—drilling down into rich visuals, moving maps, and downloading custom mailing lists based on segmentation. As change happens over time, your library can better understand and visualize your community's current library activity, and how to effectively meet their needs.
Platform Features and Benefits
Effortlessly Share Visuals
Save your dashboard output and send to your colleagues. As long as they download the free Tableau Reader, everyone can benefit from the report data and dashboard interactively.
Gain a Complete View of Your Community
By leveraging Mosaic segmentation from Experian and Alteryx workflows, you can segment your audience based on interests.
Export Marketing Mailing Lists
Download segmented mailing lists to promote your library’s programs, collections, and services.
Easily Manipulate Data
Drill down into rich visuals, move maps, target different demographics, select multiple or one library within a branch, and download custom mailing lists based on your selections.
Prove Your Value
Use the dashboard on an ongoing basis for strategic planning and day-to-day operations to directly show how your library impacts the community.
Ensure Patron Privacy
Designed to protect the privacy of individual patrons, addresses and circulation data are disassociated from patron names. All data is blended in a secure cloud environment, and output goes directly back to the library account.
“Gale Analytics provides another layer of information that helps us be more strategic with how we do our outreach.”
- Mark Fink, Deputy Director, Yolo County Public Library, CA, Nov 2018
Reviews & Testimonials
"Everything starts with Gale Analytics. It’s a very integral part of our team’s workflow. We’re making smarter decisions based on our community’s needs and interests.”