Blend Vendor Data and Demographics
Blend your library’s eBook and audiobook vendor data with Mosaic lifestyle clusters to provide demographic insight into who your library is serving and how to better inform collection development.
Whether you'd like to analyze by genre or household type, reports include graphs, charts, and maps to help you understand not only what is being checked out, but by whom, when, how often, and more.
By visualizing data by household, you can:
- Better allocate resources—Make more informed spending decisions.
- Customize your user experience—Tailor collections to user interests and determine what areas need to grow based on patron data.
- Identify power users—Learn their characteristics and use maps to target similar areas and find more like them.
Platform Features & Tools
Mosaic® Lifestyle Segmentation
Understand patron data with household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles.
Ensure Patron Privacy
Designed to protect the privacy of individuals, addresses and circulation data are disassociated from customer names. All data research is blended in a secure cloud environment, and output goes directly back to the library account.
Make your data visual with charts, maps, and graphs on customized reports available in PDF, Excel, and other formats.