Gain Valuable Insights About Your Community
Reach potential new cardholders with Gale Analytics: Non-Patron Export. Obtain custom lists of household addresses based on demographic and lifestyle criteria to better tailor your outreach efforts.
For a more interactive experience, see the Gale Analytics: Dashboard, which allows you to drill down into rich visuals, move maps, and download custom mailing lists.
How it works:
First, run the analysis to customize your targets based on Experian's Mosaic consumer segments, household income ranges, presence of children, technology use, and other demographic insight. Next, upload the analysis file to export your outreach list of household addresses for mailings. You will see your non-cardholders on a map, which can help when planning community outreach activities.
The maximum number of new addresses obtained over the course of the subscription varies based on the population served.
Platform Features & Tools
Mosaic® Lifestyle Segmentation
Understand patron data with household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles.
Leveraging the Patron Profiles and Marketing Action (Patron and Non-Patrons) Apps, the interactive dashboard transforms your data into visuals you can manipulate.
Make your data visual with charts, maps, and graphs on customized reports available in PDF, Excel, and other formats.