Uncover Insights at the House-hold level
Use Gale Analytics: Patron Segmentation to dig deeper into who your patrons are, and aren't. This will help your library make data-driven decisions that lead to meaningful outcomes. You will be able to uncover the types of patrons your public library attracts as well as what types of users need better outreach.
As change occurs, you can better understand and visualize your community's current library activity aligned to demographics based on location, household composition, length of residency, and more.
For a more interactive experience, see the Gale Analytics: Dashboard, which allows you to drill down into rich visuals, move maps, and download custom mailing lists.
Access eye-opening insights from reports like the following:
- Demographic Overview—Change happens over time. See your community's current library activity aligned with demographics such as population, age, race/ethnicity, income, and lifestyles by household.
- Patron Analysis Demographics—View library activity based on location, household composition, length of residency, behaviors, and interests.
- Mosaic Profiles—Learn who your users are and find more like them using this well-known, household-based segmentation system from Experian. It classifies all U.S. households and neighborhoods into 71 unique Mosaic types and 19 groupings.
Platform Features & Tools
Mosaic® Lifestyle Segmentation
Understand patron data with household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles.
Make your data visual with charts, maps, and graphs on customized reports available in PDF, Excel, and other formats.
Leveraging the Patron Profiles and Marketing Action (Patron and Non-Patrons) Apps, the interactive dashboard transforms your data into visuals you can manipulate.