Promote Your Cause
Strategically prepare your voting patrons for an upcoming election that has your library’s budget on the ballot. Filter around voting specifics and receive an output of emails and/or addresses to send targeted mailings to patrons who value your library. Gale Analytics: Voters requires your patron or ILS data as well as previous election data, all of which can be obtained from your local government municipal office.
How it works:
The report output compares voter registration data with library records to identify households that use library resources and voted in recent elections. You can then filter around voting specifics, patron activity date, top customers, and service area. Lastly, a list of mailing addresses and/or email addresses (based on the contact information you collect from cardholders) is generated for you to send targeted messaging about your cause.
In addition to the list, Gale Analytics: Voters creates a household map of your voting patrons within the specified geography.
Platform Features & Tools
Mosaic® Lifestyle Segmentation
Understand patron data with household-based segmentation from Experian, which classifies all U.S. household neighborhoods into 71 unique profiles.
Ensure Patron Privacy
Designed to protect the privacy of individual patrons, addresses and circulation data are disassociated from patron names. All data research is blended in a secure cloud environment, and output goes directly back to the library account.
Make your data visual with charts, maps, and graphs on customized reports available in PDF, Excel, and other formats.