Read the Success Story
Guiding Libraries Toward Targeted Marketing
After implementing Gale Analytics, Toledo Lucas County Public Library increased a program-specific email open rate from 10% to more than 45%.
Ensure that your public library’s goals and objectives support households across the area you serve. By integrating powerful demographics,
Gale Analytics adds value to existing data—including content from your library’s ILS and other electronic systems—unlocking key insights about your community. Customized reports better equip your library and staff to target new populations, create new programs, market library services, and allocate resources more efficiently.
Gale Analytics uses the power of Experian’s Mosaic® USA proprietary household segmentation system to make it easier for you to understand your community. Experian segments households into 71 unique profiles, or Mosaics, which are used to help libraries segment patrons and non-patrons based on demographic and lifestyle characteristics. Users also save time preparing data with help from Alteryx workflows which provide a re-usable workflow for self-service data prep, allowing more time to analyze data. With an easy way to prepare, blend, and visualize data sources, Gale Analytics helps you extract maximum value from your data research.
Blend your library’s eBook and audiobook vendor data with Mosaic lifestyle clusters to provide demographic insight into who your library is serving and how to better inform digital collection development.
Combine circulation data with community household data to assess how your community is using your print resources.
Track your cardholders’ activity across various branches of your library system to better allocate resources, tailor materials, programs, services, and outreach.
Strategically prepare your voting patrons for an upcoming election that has your library’s budget on the ballot.
Make every visit meaningful by better understanding who you are (and are not) reaching. Take it from Kendra Trachta, deputy director at SNO-ISLE Libraries.
Library Journal recently spoke with Mark Fink of Yolo County Public Library to discuss how his library has used data to allocate resources and achieve positive outcomes.