Gain Community Awareness, Maximize Marketing Potential

Ensure that your marketing goals and objectives support households across the area you serve. By integrating powerful demographics, Gale Analytics adds value to existing data—including content from your integrated library system (ILS) and other electronic systems—unlocking key insights about your community to fuel your marketing outreach. Customized reports better equip your library and staff to target new populations, create new programs, market library services, and allocate resources more efficiently.

Gale Analytics uses the power of Experian’s Mosaic® USA proprietary household segmentation system to make it easier for librarians to understand their surrounding population. Experian segments households into 71 unique profiles, or Mosaics, which are used to help librarians segment patrons and nonpatrons based on demographic and lifestyle characteristics. Librarians can also skip some time and the stress of preparing data with help from Alteryx workflows, which provide a reusable workflow for self-service data prep and statistical analysis, allowing more time to analyze data. With an easy way to prepare, blend, and visualize data sources, Gale Analytics helps you extract maximum value from your data to better inform your outreach.

GALE ANALYTICS: DASHBOARD

Our dashboard effortlessly merges your library’s ILS data with Mosaic segmentation from Experian and other data sources to evolve the way you do business and to help librarians and staff make more informed decisions that drive your marketing plan. With Tableau Reader, librarians and other users can segment households (patrons and nonpatrons) based on interest, income, technology use, presence of children, and more—drilling down into rich visuals, moving maps, and downloading custom mailing lists based on segmentation for maximized outreach. 

Put Your Public Library Data to Work

The interactive dashboard from Gale Analytics lets librarians tap into the needs and interests of their surrounding population by merging existing data with comprehensive demographic insight and metrics to better inform planning, programming, collections, outreach, and other library marketing efforts.

Features

Effortlessly Share Visuals

Save your dashboard output and send to other librarians. As long as they download the free Tableau Reader, everyone can access and benefit from the report data and dashboard interactively.

Gain a Complete View of Your Community

By leveraging Mosaic segmentation from Experian and Alteryx workflows, users can segment the audience based on interests to kick-start outreach services.

Export Marketing Mailing Lists

Fuel your marketing by downloading segmented mailing lists to promote your main content offerings, programs, materials, and more.

Easily Manipulate Data

Drill down into rich visuals, move maps, target different demographics, and download custom mailing lists based on your selections.

Prove Your Value

Use the dashboard on an ongoing basis for strategic planning and day-to-day operations to directly show how your library impacts the community.

Ensure Patron Privacy

Designed to protect the privacy of individuals, addresses and circulation data are disassociated from customer names. All data research is blended in a secure cloud environment, and output goes directly back to the library account.