In The News
Analyzing Library Communities
From the popular library tech magazine, Online Searcher, writer Barbie E. Keiser reviews how libraries are planning for the future by analyzing their communities using tools like Gale Analytics.
Ensure that your marketing goals and objectives support households across the area you serve. By integrating powerful demographics, Gale Analytics adds value to existing data—including content from your integrated library system (ILS) and other electronic systems—unlocking key insights about your community to fuel your marketing outreach. Easy to use and share, Tableau Reader dashboards better equip your library and staff to target new populations, create new programs, market library services, and allocate resources more efficiently.
Gale Analytics uses the power of Experian’s Mosaic® USA proprietary household segmentation system to make it easier for librarians to understand their surrounding population. Experian segments households into 71 unique profiles, or Mosaics, which are used to help librarians segment patrons and nonpatrons based on demographic and lifestyle characteristics. Librarians can also skip some time and the stress of preparing data with help from Alteryx workflows, which provide a reusable workflow for self-service data prep and statistical analysis, allowing more time to analyze data. With an easy way to prepare, blend, and visualize data sources, Gale Analytics helps you extract maximum value from your data to better inform your outreach.
Blend your eBook and audiobook vendor data with Mosaic lifestyle clusters to access demographic insight into who you’re serving and how to better inform digital collection development.
Combine circulation data with community household data to assess how your patrons use print resources.
Uncover who your patrons are (and aren’t) so you can make data-driven decisions and drive meaningful outcomes aligned to library's mission and goals.
Discover how Lake County Public Library used Gale Analytics to target audiences for their Dolly Parton Imagination book-gifting program to maximize their outreach.
Data, backed by librarian intuition, has given Spokane Public Library the confidence to tailor programming to the needs of each branch and continue services that people are most drawn to by region.