Read the Success Story
Getting a Better Read On Your Population
Discover how Lake County Public Library used Gale Analytics to target audiences for their Dolly Parton Imagination book-gifting program to maximize their outreach.
Ensure that your marketing goals and objectives support households across the area you serve. By integrating powerful demographics, Gale Analytics adds value to existing data—including content from your integrated library system (ILS) and other electronic systems—unlocking key insights about your community to fuel your marketing outreach. Easy to use and share, Tableau Reader dashboards better equip your library and staff to target new populations, create new programs, market library services, and allocate resources more efficiently.
Gale Analytics uses the power of Experian’s Mosaic® USA proprietary household segmentation system to make it easier for librarians to understand their surrounding population. Experian segments households into 71 unique profiles, or Mosaics, which are used to help librarians segment patrons and nonpatrons based on demographic and lifestyle characteristics. Librarians can also skip some time and the stress of preparing data with help from Alteryx workflows, which provide a reusable workflow for self-service data prep and statistical analysis, allowing more time to analyze data. With an easy way to prepare, blend, and visualize data sources, Gale Analytics helps you extract maximum value from your data to better inform your outreach.
Blend your eBook and audiobook vendor data with Mosaic lifestyle clusters to access demographic insight into who you’re serving and how to better inform digital collection development.
Combine circulation data with community household data to assess how your patrons use print resources.
Uncover who your patrons are (and aren’t) so you can make data-driven decisions and drive meaningful outcomes aligned to library's mission and goals.
Make every visit meaningful by better understanding who you are (and aren’t) reaching. Take it from Kendra Trachta, deputy director at Sno-Isle Libraries.
Watch the Raise Your Data Analytics Aptitude webinar, hosted by American Libraries, to learn how you can maximize your library data collection efforts and increase your marketing efforts to propel your library’s mission forward.