Designed for the non-specialist, the Encyclopedia Of Business And Finance is a two-volume complete reference covering five general areas: finance and banking; accounting; marketing; management; and information systems. Drawing on practical professional expertise as well as that of noted scholars, the contributors include academics and business scholars from leading business programs. The new completely revised second edition includes 315 signed essays.
Features & Benefits
- Twenty-seven new topics, including Social Media in Business, the Global Recession and its Effects, Crowdfunding, and Doing Business in Another Country.
Fully indexed and numerous cross references to make information accessible quickly and efficiently.