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Competitive Intelligence for Information Professionals

COMPETITIVE INTELLIGENCE FOR INFORMATION PROFESSIONALS

Library & Information Science

Education & Professional Development

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>This title  explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach.</P>

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
List of Figures and Tables.
About the Authors.
Foreword.
Acknowledgments.
List of Abbreviations.
Introduction.
1: The Value of Competitive Intelligence.
2: The Right Leadership Adds Value to Competitive Intelligence.
3: Competitive Intelligence from Start to End.
4: Plan and Prioritise.
5: Capture and Manage.
6: Analyse and Communicate.
7: The Organisational Side of Competitive Intelligence.
8: Knowledge Management &#x2014; A Vital Component of Competitive Intelligence.
9: The Human Side of Competitive Intelligence.
10: The Role of the Information Professional in Competitive Intelligence.
11: Promoting Competitive Intelligence: The Importance of Marketing, Communication and Evaluation.
12: Tools and Methods.
References.
Index.

Competitive Intelligence for Information Professionals.css-1p8rvzy{position:absolute;padding-left:8px;}

Competitive Intelligence for Information Professionals