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WDHD PUB SER FOOD SCI TECH NUTRN: METH CONSUMR RESEARCH

Marketing

Business & Economics

Consumer Behavior

Gt Product Group

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<P>The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking.</P>

Methods in Consumer Research

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Related Titles.
Title Page.
Copyright Page.
Contents.
List of Contributors.
Preface.
Introduction.
1: Recent Advances in Consumer Science.
2: Complexity of Consumer Perception: Thoughts on Pre&#x2013;Product Launch Research.
Qualitative Techniques.
3: New Approaches to Focus Groups.
4: Projective Techniques.
5: Using Ethnography in Consumer Research.
6: Application of Social Media for Consumer Research.
Liking and Beyond.
7: Product Performance Optimization.
8: Consumer-Based Methodologies for Sensory Characterization.
9: Dynamics of Consumer Perception.
10: Affect-Based Discrimination Methods.
11: Emotional Responses to Products.
12: Recent Developments in Conceptual Profiling.
13: Methodological Challenges of Research in Nudging.
Consumer Segmentation.
14: Statistical Approaches to Consumer Segmentation.
15: Including Context in Consumer Segmentation: A Literature Overview Shows the What, Why, and How.
16: Oral Processing: Implications for Consumer Choice and Preferences.
17: Consumer Segmentation Based on Genetic Variation in Taste and Smell.
Influence of Extrinsic Product Characteristics.
18: Expectations: Blind/Informed Testing.
19: Conjoint Analysis in Sensory and Consumer Science: Principles, Applications, and Future Perspectives.
20: Credence.
21: Information Display Matrix.
22: Experimental Economics to Evaluate Consumer Preferences.
Index.

Methods in Consumer Research.css-1p8rvzy{position:absolute;padding-left:8px;}

Methods in Consumer Research