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WDHD PUB SER FOOD SCI TECH NUTRN: METH CONSUMR RESEARCH

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Consumer Behavior

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<P>The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking.</P>

Methods in Consumer Research: New Approaches to Classic Methods

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Methods in Consumer Research

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Related Titles.
Title Page.
Copyright Page.
Contents.
List of Contributors.
Preface.
Introduction.
1: Recent Advances in Consumer Science.
2: Complexity of Consumer Perception: Thoughts on Pre&#x2013;Product Launch Research.
Qualitative Techniques.
3: New Approaches to Focus Groups.
4: Projective Techniques.
5: Using Ethnography in Consumer Research.
6: Application of Social Media for Consumer Research.
Liking and Beyond.
7: Product Performance Optimization.
8: Consumer-Based Methodologies for Sensory Characterization.
9: Dynamics of Consumer Perception.
10: Affect-Based Discrimination Methods.
11: Emotional Responses to Products.
12: Recent Developments in Conceptual Profiling.
13: Methodological Challenges of Research in Nudging.
Consumer Segmentation.
14: Statistical Approaches to Consumer Segmentation.
15: Including Context in Consumer Segmentation: A Literature Overview Shows the What, Why, and How.
16: Oral Processing: Implications for Consumer Choice and Preferences.
17: Consumer Segmentation Based on Genetic Variation in Taste and Smell.
Influence of Extrinsic Product Characteristics.
18: Expectations: Blind/Informed Testing.
19: Conjoint Analysis in Sensory and Consumer Science: Principles, Applications, and Future Perspectives.
20: Credence.
21: Information Display Matrix.
22: Experimental Economics to Evaluate Consumer Preferences.
Index.

Methods in Consumer Research: New Approaches to Classic Methods.css-1p8rvzy{position:absolute;padding-left:8px;}

Methods in Consumer Research: New Approaches to Classic Methods