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Information Science

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<P>This book provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools.</P>

Usability Testing for Survey Research

COLFR

COLSO

COLJR

COLSR

USABILITY TESTING FOR SURVEY RESEARCH

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Contents.
About the Authors.
Acknowledgments.
Introduction.
1: Usability and Usability Testing.
2: Respondent&#x2014;Survey Interaction.
3: Adding Usability Testing to the Survey Process.
4: Planning for Usability Testing.
5: Developing the Usability Testing Protocol.
6: Think Aloud and Verbal-Probing Techniques.
7: Conducting Usability Sessions.
8: Analyzing and Reporting Results.
Glossary.
Index.

Usability Testing for Survey Research.css-1p8rvzy{position:absolute;padding-left:8px;}

Usability Testing for Survey Research