header

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

footer-legal-menu-component

single-column

zone2

secondary-storefront-menu

container

mega-menu

Browse by Institution Type

Browse by Product Type

Products

Support

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

cengage:galethorndikeseo

footer

secondary-primary-menu

secondary-account-menu

header-component

zone3

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

About Us

Blogs

Press Center

Events

News

Careers

Partnerships

Contact Us

Our Company

Request a Trial

gale-footer

FIND YOUR REP

support-order-2

footer-social-menu-component

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

footer-legal-menu

Terms of use

Privacy

zone1

Profile

Orders

Wish List

Fast Order Entry

My Account

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

config

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

footer-menu-component

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

Account Information

bundle-connector

WINNING WAR WORDS: SELLING WAR TERROR AFGHANISTAN-IRAQ

Terrorism

Law, Government & Politics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

Mining public opinion data and nearly 1500 presidential speeches over a four-year period, the book argues that presidential framing of threats and losses, not gains, contributed to public support for war in Afghanistan, war in Iraq, and President Bush's successful reelection campaign. President Bush's initial framing of the terrorist threat was introduced immediately after the September 11 attacks and reinforced throughout the Afghanistan invasion. During this time period, presidential threat-framing established the broad parameters for the War on Terror and enabled the president to successfully market a punitive war in Afghanistan. Second, the president marketed the strategy of preemptive war and led the country into the more costly war in Iraq by focusing on the potentially global threat of terrorism and the proliferation of Weapons of Mass Destruction. <p>President Bush's previous war rhetoric was repackaged into a leaner, more focused format in which the Iraq war became part of the War on Terror, resulting in increased support for the president and a successful reelection campaign. Finally, the author examines the withdraw versus surge in Iraq debate bringing the book up to date. The book shows the influencing potential of presidential spin and of risky foreign policy in the Middle East, and presents a systematic analysis of how a president effectively pursued a marketing strategy that continues to show an enduring ability to influence public support. Even two years after the Iraq invasion, 52 percent of Americans believed that the U.S. should stay in Iraq until it is stabilized. This finding bypasses agenda-setting explanations, which prescribe issue salience amongst the public for only one year. The large speech database available with the study will also be an added benefit to scholars seeking to teach undergraduate- and graduate-level qualitative research methods.

Winning the War of Words

LIBRARY Adult

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Dedication.
Contents.
Illustrations.
Preface.
Acknowledgments.
Introduction.
1: Theory and Methods.
2: Foreign Policy, War, and Public Opinion.
3: September 11 and Afghanistan.
4: President Bush&#x0027;s Road to War in Iraq.
5: The War on Terror in Iraq.
6: Findings and Implications.
7: Epilogue: Surge versus Withdrawal Debate.
Notes.
Bibliography.
Index.
About the Author.

Winning the War of Words.css-1p8rvzy{position:absolute;padding-left:8px;}

Winning the War of Words