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U.S. Business

Business & Economics

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Gt Product Group

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B2B & B2C

A shining exception in a perpetually troubled industry, SOUTHWEST AIRLINES has made a profit every year for 38 years straight, without laying off employees. Southwest changed the way people in the United States travel by offering a low-fare, no-frills alternative to the high-cost airlines that once dominated the industry. How have they made it work?

Southwest Airlines

POST SECONDARY FOUR YEAR

COLFR

COLSO

COLJR

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SOUTHWEST AIRLINES

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Recent Titles in Corporations That Changed the World.
Title Page.
Copyright Page.
Dedication.
Contents.
Acknowledgments.
1: An Introduction to Southwest Airlines.
2: The History of Southwest Airlines: Founders and Leaders.
3: Southwest&#x0027;s Unique Corporate Culture.
4: A Role Model for Other Organizations.
5: Satisfied Customers and Frequent Flyers.
6: Love, Freedom, and Southwest&#x0027;s Corporate Practices.
7: Southwest&#x0027;s People and Planes.
8: Hiring and Training: Southwest&#x0027;s University for People.
9: Customer Service, Blogging, and Security at Southwest.
10: Leadership at Southwest.
Southwest Airlines Timeline.
Notes.
Bibliography.
Index.
About the Author.

Southwest Airlines.css-1p8rvzy{position:absolute;padding-left:8px;}

Southwest Airlines