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STAR POWER: THE IMPACT OFBRANDED CELEBRITY 2V

Marketing

Business & Economics

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B2B & B2C

Over the past century, a new breed of entertainer has arisen-one where the old division between on-camera talent and the suits behind the scenes has largely eroded. From Mabel Normand and Charlie Chaplin to Lady Gaga and Quentin Tarantino, entertainers have attempted to cross specialties and platforms to new arenas, from politics to philanthropy and more. An ideal resource for general readers as well as students of American popular culture and media at the undergraduate through scholar level,  <em>Star Power: The Impact of Branded Celebrity</em> details the new ways entertainers are working in expanded environments to broaden their brands while also providing the history behind this recent trend. The two-volume set comprises four main sections: one that provides historical background, a second on entertainers moving beyond stardom, a third focused on commerce and education, and a final section on cultural missions. The work documents how earlier entertainers "set the stage" for today's stars by exploiting their celebrity to take greater artistic control of their projects and provides articles that depict each artist from a number of perspectives. Readers will understand what motivates the most important contemporary entertainers working today and better grasp the business of entertainment as a whole-how Hollywood works, and who is really in control.

Star Power: The Impact of Branded Celebrity

Post Secondary Four Year

Library Adult

Star Power

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Contents.
Introduction: Bringing Meaning to Media Success.
1: Backgrounds on Electronic Media, Stardom, and Consequences.
2: Setting the Stage: Teddy Roosevelt and the Movies.
3: The Star Power of the Gun: Making Celebrities of Criminals.
4: Breaking Barriers: Mabel Normand and Early American Cinema.
5: Lessons from Chaplin: Breaking the Arc of a Career.
6: Tempus Loquendi/Tempus Tacendi: The Muzzling of Ezra Pound.
7: The Unanticipated Legacy of Eddie Cantor.
8: Moving Beyond Stardom.
9: &#x201C;I&#x0027;m Not a Celebrity. That&#x0027;s Not a Profession. I&#x0027;m an Actor&#x201D;: Kevin Spacey from The Usual Suspects (1995) to Beyond the Sea (2004).
10: Richard Gere: Hollywood Lama?.
11: Genre, Fame, and Gender: The Middle-Aged Ex-Wife Heroine of Nancy Meyers&#x0027;s Something&#x0027;s Gotta Give.
12: Hollywood&#x0027;s Leading Man: George Clooney, Star Power, and Authenticity in an Artificial World.
13: &#x201C;The Issues Guy&#x201D;: George Clooney&#x0027;s Journey from Film Star to Philanthropist.
About the Editor and Contributors.
Index.
Title Page.
Contents.
Introduction: The Power of Media Branding.
1: Power from Commerce to College.
2: Tom Corbett and the Rocketmen: The Power of the Stars.
3: Becoming a Literary Celebrity from the Fictionalization of Celebrity.
4: From Marcy to Madison Square: The Rise of the Jay Z Brand Virginia Kuhn.
5: Revenge of a Disney Reject: Jessica Simpson&#x0027;s Billion-Dollar Empire.
6: Franco Agonistes: The Place of the Artist.
7: Cultural Missions.
8: Woman, Actress, Warrior, Champion: Fran Drescher and Her Continuing Campaign to Save Her Sisters.
9: I Do, Too: Jesse Tyler Ferguson, Gender Identity Politics, and the Fight for Marriage Equality.
10: Gothic Gaga: Monstrosity, Trauma, and the Strategic Artifice of Lady Gaga&#x0027;s Pop Stardom.
11: Spike Lee: Rise, Success, and Doin&#x0027; the Right Thing.
12: The Last Word?.
13: DeFacing Race: Quentin Tarantino and the Use of a Racial Vulgarity.
Conclusion: Stardom and Power in New Media.
About the Editor and Contributors.
Index.

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Star Power: The Impact of Branded Celebrity