Tired of your weight swinging up and down? Do you find it difficult to stick to a diet? You're not alone. Every day, millions of people battle temptation as they try to drop unwanted pounds. For those who succeed, a whopping 80 percent quickly pack the weight back on. This book delves into the root causes and reveals that diets alone-whether counting calories or controlling carbs-don't work. Why? Because lasting results have less to do with what you eat, and everything to do with why you eat it. To lose weight and keep it off, you've got to retrain your brain. Renowned psychologist Joseph J. Luciani explores the emotional triggers and ingrained habits driving overindulgence-and shares simple self-coaching techniques proven to control cravings and break the cycle of self-sabotage. Once mastered, these strategies turn healthy eating into an effortless process.