It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master-all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, this book will help you demystify digital marketing in a way that makes sense for your business; do more with less; build a strong brand with something to say; find inspiration in unexpected places, create relevant and engaging content and promote it via Twitter, Facebook, and other channels; integrate strategy and message across touchpoints for a unified brand experience-both online and off; spark dialogue with your community of customers; and measure what matters.