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GET SCRAPPY: SMARTER DIGTL MARKETING FOR BUS BIG & SMLL

Marketing

Business & Economics

Gt Product Group

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Marketing Imprint Name

B2B GT

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B2B & B2C

<P>It’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before. Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things, this book will help you demystify digital marketing in a way that makes sense for your business; do more with less; build a strong brand with something to say; find inspiration in unexpected places, create relevant and engaging content and promote it via Twitter, Facebook, and other channels; integrate strategy and message across touchpoints for a unified brand experience—both online and off; spark dialogue with your community of customers; and measure what matters. </P>

Get Scrappy

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Praise for Get Scrappy.
Title Page.
Copyright Page.
Dedication.
Contents.
Foreword.
Introduction.
Smart Steps You Can&#x2019;t Skip.
1: The Brand Behind the Megaphone.
2: Map Your Marketing.
3: Follow Your Digital Compass.
Do More with Less.
4: Create a Question Engine.
5: Embrace Your People Power.
6: Connect Your Digital Dots.
Simplify for the Long Haul.
7: The Simplification Game.
8: Measure What Matters.
9: Putting It Together.
Appendix.
Get Scrappy: a Reference Guide.
Discussion Group Questions.
Further Reading.
Notes.
Acknowledgements.
Index.
About the Author.

Get Scrappy.css-1p8rvzy{position:absolute;padding-left:8px;}

Get Scrappy