Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. This book will take you on a tour of our changing world where: selling is dead, but ongoing conversation thrives; consumers generate the best content about brands; where people tune out noise and listen to feelings; curiosity leads the marketing team; and growth depends on merging analytics with boundless creativity.