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AGILE PR: EXPERT MESSAGING HYPR-CONNCTD ALWAYS-ON WORLD

Marketing

Business & Economics

Public Relations

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. 
Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, this book reveals how to: 
Use newscrafting to help clients be the news; personalize pitches to reporters and bloggers; master the art of storytelling; break through Web clutter; create branded hashtags that get shared; bump clients to the top of online searches; gain exposure at SXSW, TED, and other key conferences; avert and resolve crises; measure the impact of media placements; and more.

Agile PR

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Praise for Agile PR.
Half Title Page.
Title Page.
Dedication.
Acknowledgments.
Contents.
Preface.
Foreword.
Half Title Page.
1: PR2020: A Media Toolkit.
2: Tell Me a Story: The Importance of Engagement.
3: Crafting the News: Artful Persuasion.
4: Blow Up the Internet.
5: Massaging the Message.
6: Power to the People: Giving Your Brand a Personality.
7: Cause Is the New Celebrity: Doing Good to Do Well.
8: Going Global.
9: Go Big and Stay Home: Global Versus Hyperlocal.
10: The New Relations in Public Relations.
11: The Rules of Regulation.
12: Keep Calm and Manage On: Crisis Management.
13: Measurement: As Simple as Three Letters?.
14: Trendspotting: Forecasting the Future.
15: The Future of Public Relations: New Definitions.
Notes.
Index.
About the Author.
Copyright Page.

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Agile PR