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SECRET SAUCE: HOW PACK YOUR MESSAGES W/PERSUASIVE PUNCH

Marketing

Business & Economics

Advertising

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B2B GT

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B2B & B2C

<P>When it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. This guide shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages.</P>

Secret Sauce

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Dedication.
Contents.
The New Alchemy of Message Making.
1: Secret Sauce: The Magic Recipe for Measuring Persuasive Impact.
2: Simple: One Central Truth, Easy to Grasp and Picture.
3: Appealing: Different, Valuable, and Personalized.
4: Unexpected: Surprising, Intriguing, and Seductive.
5: Credible: Trusted, Transparent, and Verifiable.
6: Emotional: Warm, Arousing, and Plot-Driven.
7: The Sauce Persuasive Impact Test.
Lessons from the Frontline.
8: Predict, Test, Learn: Lessons from J.C. Penney.
9: Make it Easy, Make it Effortless: Don&#x2019;t Make it Hard to Say Yes.
10: Message Magic in the Twenty-First Century: Lessons from BuzzFeed.
11: The Power of Situations: How Context Shapes the Way We Behave.
12: The Confirmation Bias: The Mother of All Misconceptions.
13: Framing: It&#x2019;s Not What You Say&#x2014;It&#x2019;s How You Say It.
14: Social Proof: Everyone Is Doing It.
Notes.
About the Author.
Copyright Page.

Secret Sauce.css-1p8rvzy{position:absolute;padding-left:8px;}

Secret Sauce