footer-legal-menu-component

zone1

secondary-primary-menu

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

products

footer

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

cengage:galethorndikeseo

Account Information

bundle-connector

zone2

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

header-component

single-column

zone3

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

secondary-account-menu

mega-menu

gale-footer

container

Browse by Institution Type

Browse by Product Type

Products

Support

footer-menu-component

FIND YOUR REP

support-order-2

config

Profile

Orders

Wish List

Fast Order Entry

My Account

footer-legal-menu

Terms of use

Privacy

header

footer-social-menu-component

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Partnerships

Contact Us

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

ENTRPRNRS PLAYBK: MORE THAN 100 STRTGS TIPS TECHNIQUES

Entrepreneurship

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do.</P>

<P>Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. This guide allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work.</P>

The Entrepreneur's Playbook

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Contents.
A Special Offer.
A Quick Word Before We Begin.
1: Find a Marketplace Challenge That Needs to Be Solved or Improved.
2: A Better Mousetrap Is Not Enough.
3: If You Ain&#x2019;t Passionate About Your Idea, No One Else Will Be.
4: Experiment!&#x002A;.
5: If You Are Not Failing (Occasionally), You Are Not Aiming High Enough.
6: Work Hard (You&#x2019;ll Be Amazed at How Many People Don&#x2019;t).
7: The Key Entrepreneurial Trait: Knowing How to Spot an Opportunity.
8: Successful Entrepreneurs Are Not Risk-Takers; They Are Calculated Risk-Takers.
9: You&#x2014;Yes, You&#x2014;MUST Have an Advisory Board.
10: Research the Market; Narrow the Options; Act!.
11: There Is No Sense Making a Mistake Unless You Can Learn from It.
12: What Is the Most Effective Tool to Solve a Problem or Deal with a Crisis? SWOT.
13: If It Ain&#x2019;t Broke&#x2014;Break It..
14: Be a Mensch.
15: Ten Steps to Take Before You Make Your Move into Entrepreneurship.
16: Secrets, Techniques, and Strategies of the Successful Entrepreneurs I Have Worked With.
17: Give Back.
18: Say Thank You.
Acknowledgments.
Appendix.
Index.
About the Authors.
Copyright Page.

The Entrepreneur's Playbook.css-1p8rvzy{position:absolute;padding-left:8px;}

The Entrepreneur's Playbook