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The 15 Essential Marketing Masterclasses for Your Small Business

THE 15 ESSENTIAL MARKETNG MASTERCLASSES FOR YOUR SM BUS

Marketing

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

This book consists of a series of easy to understand, easy to implement marketing masterclasses which demonstrate how to successfully bring marketing into the heart of small businesses, so that sales increase, marketing mistakes are prevented, sales increase, and the foundations of a customer driven brand and achieved on the smallest of marketing budgets. Each masterclass will be comprehensive and geared to ensure that the reader can take action immediately. Topics covered include planning, copywriting, social media, and PR.

LIBRARY Adult

12th+

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Contents.
About Dee Blick.
Foreword.
Introduction.
1: The Perfect Practical Marketing Plan.
2: Your Perfect Positioning Statement.
3: Why It Pays to Locate and Research Your Target Audience.
4: How to Write Copy that Sells.
5: How to Make Your Website a Magnet for Hot Prospects.
6: How to Write Successful Adverts.
7: How to Get PR in Printed Publications.
8: Why It Pays to Do Direct Mail.
9: How to Take the Chill out of a Telephone Cold Call.
10: The Secrets of Successful Email Marketing.
11: How to Be a Confident and Engaging Public Speaker.
12: How to Build Your Expert Status.
13: How to Wow Your Customers with Genuine Customer Care.
14: Why You Should Be Falling in Love with LinkedIn!.
15: How to Be Terrific on Twitter.
Conclusion.
About the Contributors.
Acknowledgements.
Index.

The 15 Essential Marketing Masterclasses for Your Small Business.css-1p8rvzy{position:absolute;padding-left:8px;}

The 15 Essential Marketing Masterclasses for Your Small Business