Overview
This book consists of a series of easy to understand, easy to implement marketing masterclasses which demonstrate how to successfully bring marketing into the heart of small businesses, so that sales increase, marketing mistakes are prevented, sales increase, and the foundations of a customer driven brand and achieved on the smallest of marketing budgets. Each masterclass will be comprehensive and geared to ensure that the reader can take action immediately. Topics covered include planning, copywriting, social media, and PR.
