Overview
Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark. Topics include: Using different organizations and associations to increase visibility and exposure to both clients and competitors. Making the most of networking--from business cards to resumes. Tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand. Building a persona through websites and blogging to effectively market ones brand. Evaluating personal style and appearance. Using conversation, negotiation, and sales techniques best suited to a personal brand. Monitoring ones brand reputation and successfully implementing feedback as it grows and develops.
