Overview
Buying at the top and selling at the bottom and being pulled by both the equally strong emotions of fear and greed are just some of the common grievances of investors. Investors overcome these urges by amassing more knowledge and skills. Unfortunately, when it comes to the crunch, that is, decision time; its not just the cognitive brain that is deciding, there is another final arbiter lurkingour emotional brain, embedded with our subconscious goals, desires and beliefs. Over the decades, neuroscientists have discovered the many complementary and distinctive qualities of the rational and emotional brain. Investors who invest with just cognition alone are missing out on so much more imbued skills and assets that they already own.\xa0 The emotional brain is one of the most under-valued assets waiting for investors to buy in to and to be nurtured in creating long term value for themselves. The question for many investors is: How do I unearth and turn it into better returns? The answer lies in, knowing your self.NeuroInvesting opens the Pandora box to your emotional brain. Many practical techniques and strategies are seared into your memories by the true stories of other investors. NeuroInvesting is a book that will not only transform the way you invest, but you; perceptive, self-aware, instinctual. The next new breed of investors.\xa0
