Social Media Commerce For Dummies will help brands understand why social media is important to their bottom line and how to adapt their online presence to include social commerce.
Front Cover.
Half Title Page.
Title Page.
Copyright Page.
About the Author.
Dedication.
Author's Acknowledgments.
Other Frontmatter.
Contents at a Glance.
Table of Contents.
Introduction.
1: Prepping for Social Media Commerce.
2: Social Media Commerce and Your Bottom Line.
3: Competing in the Social Media Realm.
4: Creating a Social Media Policy.
5: Adapting Your Web Presence.
6: Passive Engagement: Creating a Social Persona through Your Website.
7: Active Engagement: Connecting Directly with Your Customers.
8: Claiming Your Space on Review Sites.
9: Knowing Where to Share Your Content.
10: Casting for and Catching Customers.
11: Finding Your Customer on the Social Web.
12: Seizing the Social Media Conversation.
13: Cashing In: Doing Real Business Online.
14: Building Revenue through Links and Deals.
15: Making a Direct Hit with Mobile.
16: Supporting Your Social Media Commerce Efforts.
17: Handling Customer Service without Picking up the Phone (Well, Almost).
18: Monitoring Your Online Reputation.
19: Marketing in a Social Way: New Media Advertising.
