footer-legal-menu-component

secondary-storefront-menu

secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

secondary-primary-menu

products

container

header-component

footer

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

Account Information

bundle-connector

cengage:galethorndikeseo

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

header

mega-menu

Browse by Institution Type

Browse by Product Type

Products

Support

gale-footer

single-column

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

FIND YOUR REP

support-order-2

zone3

footer-legal-menu

Terms of use

Privacy

zone2

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

footer-social-menu-component

config

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

zone1

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

footer-menu-component

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Partnerships

Contact Us

GROW THE CORE: HOW TO FOCUS ON YOUR CORE BUS BRND SCCSS

Marketing

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

Increasingly companies are recognizing that have over-relied on extending and stretching their brands with new products as a source of growth. They are re-focusing on the core. This is also reflected in the increasing number of brandgym consulting projects on growing the core, for clients including Mars, Friesland Campina, SAB Miller and Danone. This book will cover both the principles of growing the core, through to practical advice on how to do this, including a programme of 12 "workouts.

Grow the Core

COLFR

COLJR

COLSO

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Dedication.
Contents.
Thanks.
Introduction.
1: Why Grow the Core?.
2: Defining the Core.
3: Stretching the Brand, Forgetting the Core.
4: The Case for the Core.
5: Grow the Core Principles.
6: The Core Growth Drivers.
7: Renovation or Re-Invention?.
8: Workout 1: Bake the Brand into Your Product.
9: Workout 1: Bake the Brand into Your Product.
10: Workout 2: Create a Distinctive Identity.
11: Workout 3: Communicate with Cut-Through.
12: Workout 4: Go Beyond Promotion to Activation.
13: Workouts 5 and 6: Drive Your Distribution.
14: Workouts 7 and 8: Extend the Core.
15: The Grow the Core Workplan.
16: Grow the Core &#x2013; Getting Started.
References.
Also By.
Index.

Grow the Core.css-1p8rvzy{position:absolute;padding-left:8px;}

Grow the Core