Overview
Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines strategy the same way. But they dont. The fact is that most groups never define what they mean by strategy. Each person sitting at the table may have a different idea of what the word means, and theres a good chance that theyre wrong. They probably make it much more complicated than it needs to be. And without a consensus definition of strategy, its tough to come up with one that actually works. After encountering such situations countless times, Howell J. Malham Jr. has written and illustrated a book that goes straight to the heart of the issue. Through the largely facetious dialogue of two colorful characters\xa0 this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked. A highly readable book that defines the most over-used (and least understood) business term: strategy \xa0Author is the cofounder of Insight Labs - a highly innovative think tank who's mission is to help companies define their strategy Written in a wry style, this book offers a witty, inventive take on a common business problem At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.
