secondary-storefront-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

mega-menu

header-component

zone2

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

config

Browse by Institution Type

Browse by Product Type

Products

Support

cengage:galethorndikeseo

secondary-primary-menu

footer

header

About Us

Blogs

Press Center

Events

News

Careers

Our Company

Request a Trial

zone1

secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Partnerships

Contact Us

zone3

gale-footer

footer-social-menu-component

footer-menu-component

container

FIND YOUR REP

support-order-2

footer-legal-menu

Terms of use

Privacy

footer-legal-menu-component

Account Information

bundle-connector

single-column

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

I HAVE A STRATEGY NO YOU DONT: ILLSTRTD GDE TO STRTGY

Management

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines strategy the same way. But they dont. The fact is that most groups never define what they mean by strategy. Each person sitting at the table may have a different idea of what the word means, and theres a good chance that theyre wrong. They probably make it much more complicated than it needs to be. And without a consensus definition of strategy, its tough to come up with one that actually works. After encountering such situations countless times, Howell J. Malham Jr. has written and illustrated a book that goes straight to the heart of the issue. Through the largely facetious dialogue of two colorful characters  this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked. A highly readable book that defines the most over-used (and least understood) business term: strategy   Author is the cofounder of Insight Labs - a highly innovative think tank who's mission is to help companies define their strategy  Written in a wry style, this book offers a witty, inventive take on a common business problem    At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.

I Have a Strategy (No, You Don't): The Illustrated Guide to Strategy

Library Adult

College Freshman

College Junior

College Sophomore

College Senior

I Have a Strategy (No, You Don't)

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Other Frontmatter.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Dedication.
Foreword.
Acknowledgmenes.
1: I Have a Strategy (No You Don&#x0027;t).
Principal Sources.
The Author.

I Have a Strategy (No, You Don't): The Illustrated Guide to Strategy.css-1p8rvzy{position:absolute;padding-left:8px;}

I Have a Strategy (No, You Don't): The Illustrated Guide to Strategy