secondary-account-menu

Profile

Orders

Wish List

Fast Order Entry

My Account

mega-menu

products

Marketing materials, training documents, discovery services

cengage:card

FIND YOUR SALES REPRESENTATIVE

cengage:column

Get marketing materials, training documents, discovery services.

PRODUCT SUPPORT

CUSTOMER SUPPORT

Report technical issues, errors, check system status

TECHNICAL SUPPORT

Manage product preferences, generate usage reports, simplify administrative tasks.

ADMIN TOOLS

support

footer-legal-menu-component

header

cengage:galethorndikeseo

secondary-storefront-menu

container

footer-menu

Academic Institutions

K-12

Public Libraries

Government and Special Libraries

Statewide Programs

Institutions

Databases

Primary Sources

Digital Humanities Tools

eLearning

Schools/K-12 Curriculum

Books

Large Print Books by Thorndike Press

Products

Find Your Rep

Product Support

Technical Support

Customer Support

Admin Tools

Accessibility Policy

Support

About Us

Blogs

Press Center

Events

News

Careers

Partnerships

Contact Us

Our Company

footer-legal-menu

Terms of use

Privacy

config

footer-social-menu

Sign Up for Emails

CONNECT WITH GALE

Stay up-to-date with the latest Gale news, exclusive offers, and more.

facebook

linkedin

instagram

youtube

SOCIAL ICONS

footer-social-menu-component

header-component

zone2

zone3

Would you like to go to the Gale {{RECOMMENDED_COUNTRY}} site instead?

It looks like you're visiting from {{DETECTED_COUNTRY}}.

main

gale-footer

secondary-primary-menu

International

North America

China

Japan

Latin America

Brazil

Region

Set your region:

FIND YOUR REP

support-order-2

footer

zone1

%1 products have been added to your cart but %2 have been backordered and will be fulfilled when stock is available

Product on backorder

Current quantity limit is [maxProductQuantity], please, navigate to the cart page and change quantity of product

You will be able to resubmit promo in ${countdown} seconds. test

Please note that the taxes displayed on our website are estimated and subject to adjustment. The actual tax charges will be determined and settled during the final invoicing of your order

product-detail-component

You may already have access to Gale content through your institution.

STUDENTS AND RESEARCHERS

support-order-1

footer-menu-component

Browse by Institution Type

Browse by Product Type

Request a Trial

single-column

Account Information

bundle-connector

SEARCH ENG OPTMZTN: VISUAL BLUEPRINT EFF INTRNT MKTNG 3

Information Technology

Computing & Information Technology

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

To grow ones business faster, businesses need to acquire new customers while driving more business from existing customers, but in a cost-effective way. The most effective way is to use search engines to increase traffic and visibility to ones web site. According to the Interactive Advertising bureau, pay-per-click (PPC) advertising is the fastest growing segment of all advertising. Integrally related to PPC or paid search is the concept of organic search-engine placement, referred to by website owners and marketers as search-engine optimization (SEO). SEO is an equally important and powerful form of online marketing and is an essential component of an effective internet marketing strategy. Over 70% of businesses have websites, and more and more brick-and-mortar businesses are developing online marketing strategies and building websites. Most websites do not rank well in the search-engines and businesses that rely solely on paid search-engine marketing are experiencing serious cost pressure to develop an effective SEO strategy because of the cost benefits of doing so.  For those individuals developing these strategies and who need to get a better handle on SEO, Search Engine Optimization, 3E: Your visual blueprint for effective Internet marketing is the answer. This two-color book is the only SEO title available on the market that is designed for the visual learner. Coverage includes search-engine marketing principles like keyword generation, on-site optimization specifically regarding website structure, internal linking, URL structure, and content creation, off-site optimization, social media optimization and more.

Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

Library Adult

College Freshman

College Junior

College Sophomore

College Senior

Search Engine Optimization

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Other Frontmatter.
Title Page.
Copyright Page.
Credits.
About the Author.
Other Frontmatter.
Author&#x0027;s Acknowledgments.
How to Use This Book.
Table of Contents.
Foreword.
An Introduction to Search-Engine Optimization.
1: Getting Started with Search-Engine Optimization.
2: Keyword Generation.
3: Creating Pages.
4: Basic Website Structure.
5: Advanced Website Structuring.
6: Creating Content.
7: Creating Communities.
8: Building Links.
9: Using Google Analytics.
10: Social Media Optimization.
11: Creating Pay-per-Click Campaigns.
12: Optimizing PPC Campaigns through Quality Score Optimization.
13: Optimizing for Other Search Engines.
14: Optimizing for Local Search.
15: Installing SEO Tools and Plug-ins.
Other Backmatter.
Index.

Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing.css-1p8rvzy{position:absolute;padding-left:8px;}

Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing