Overview
How do we help society transition from treating 401(k) as a voluntary benefit to the basis upon which each individual who wants or needs to retire, can do so? Despite the best efforts of the retirement services industry, the average American is not saving enough to retire comfortably. What is needed is a nationally recognized, coordinated retirement readiness campaign, along the lines of successful Public Service Advertisements --like Click It or Ticket and Rosie the Riveter -- that helped to change behavior and re-shape the culture of our nation. This book is an initial call to action for such a campaign. Drawing on the insights of a wide variety of industry experts and legislators, Transform Tomorrow\xa0investigates why so many Americans are at risk of out-living their savings during their later years. There is nothing shaping the belief of future retirees to start saving smarter and sooner. Author Stig Nybo draws inspiration from a number of successful behavior change campaigns to identify the reason why current retirement industry efforts arent successful in boosting retirement savings rates. They go a step further in designing a retirement readiness campaign that individuals, employers, industry, and government will be provoked to support.
