Overview
Over the past five years, our online interactions and connections have formed the backbone of companies like Facebook and Twitter and have defined whole new categories of social interaction.\xa0 But where is it written that only humans can be social? What if machines like cars, bikes, health monitors, appliances, ATMs, and kiosks could all become members of your social network, and give you important information about whats happening in your car, your home, and your body?\xa0 What if the next Facebook friend you made was a product and it started communicating with you about what you want and need?\xa0 What if your next Twitter follower was your refrigerator?!\xa0\xa0 Businesses like Ford, Proctor and Gamble and dozens of startups are now using social machines to reach new markets, improve brand and market awareness, and increase revenues.
