Overview
Cold calling is not only the potentially fastest and most profitable way to initiate a new sales contact and build business; it\'s also one of the most dreaded tasks a salesperson could perform and hated by most recipients. The solution is Art Sobczak\'s proven, never-experience-rejection-again system, Smart Calling, 2/ethis time with even smarter tips and techniques for prospecting new business while minimizing fear and rejection.\xa0\xa0While other books on cold calling dispense long-perpetuated myths such "prospecting is a numbers game," and salespeople need to "love rejection," this book will empower readers to take action, call prospects, and gain "yes" results every time. The updated information will reflect changes and advances in the information-gathering that comprises the Smart part of the calling. In addition, to further enhance the value and credibility of the book, it includes more actual examples and success stories from readers and users of the first version.
