To solidify the position of The New Rules of Marketing & PR as the top social media marketing book, a fourth edition is required. It will incorporate several additions and changes including: a new introduction discussing changes since the previous edition two new chapters--on photo sharing and newsjacking plus updated information and case studies on more topical trends of the new rules of marketing & PR\xa0 The New Rules of Marketing and PR is a one-of-a-kind, pioneering guide to the future of marketing. It offers a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It shows how large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches can leverage Web-based communication to get the right message to the right people at the right time --for a fraction of the cost of a big-budget advertising campaign. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.