Overview
While most businesses know the importance of online reviews on sites such as\xa0Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelps demographics and then shows how to best use Yelps features, including how to claim your business listing and craft a compelling presence.\xa0 The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews--good or bad--are posted, and when paid membership and promotional options should be considered.
