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Small Business

Business & Economics

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<P>Written by bestselling author and big data expert Bernard Marr, <EM>Big Data For Small Business For Dummies</EM> helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business.</P>

Big Data For Small Business For Dummies

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BIG DATA FOR SMALL BUSINESS FOR DUMMIES

Duration

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Front Cover.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
Introduction.
Getting Started with Big Data Basics.
1: Introducing Big Data for Small Businesses.
2: Digging into the Essence of Big Data.
3: Identifying Big Data Uses in Small Businesses.
Unpacking Big Data.
4: Unpacking the Many Types of Data.
5: Discovering New Forms of Data.
6: Understanding the Technology Changes that Underpin Big Data.
A Brave New World for Small Business.
7: Focusing on the Value of Insights.
8: Developing and Accessing Big Data Competencies.
9: Building a Big Data Infrastructure.
Show Time! Making Big Data Work for Small Business.
10: Creating a Big Data Strategy.
11: Applying Data in Your Business: Decision Making.
12: Applying Data in Your Business: Operations.
13: Creating a Big Data Culture in Your Business.
The Part of Tens.
14: Ten Biggest Big Data Mistakes to Avoid.
15: Ten Free Big Data Sources.
16: Ten Key Big Data Collection Tools.
Index.
About the Author.
Dedication.
Author&#x2019;s Acknowledgments.
Publisher&#x2019;s Acknowledgments.
Wiley End User License Agreement.

Big Data For Small Business For Dummies.css-1p8rvzy{position:absolute;padding-left:8px;}

Big Data For Small Business For Dummies