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Strategies for International Industrial Marketing (RLE International Business)

RLE INTL BUS: STRATEGIES FOR INTL INDUSTRIAL MARKETING

International Business

Business & Economics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe. </P>

POST SECONDARY FOUR YEAR

COLFR

COLSO

COLJR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Other Frontmatter.
Acknowledgements.
Preface.
Dedication.
1: The Interaction Approach to Marketing Strategy &#x2013; An Introduction.
2: The French Approach to Europe.
3: The German Approach to Europe.
4: The Swedish Approach to Europe.
5: The British Approach to Europe.
6: A Comparison of Strategic Marketing Approaches.
7: The Strategic Role of Industrial Marketing Management.
8: The Dimensions of Industrial Marketing Strategy.
9: Conclusion.
The Research Methodology.
References.
Index.
Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Other Frontmatter.
Acknowledgements.
Preface.
Dedication.
1: The Interaction Approach to Marketing Strategy &#x2013; An Introduction.
2: The French Approach to Europe.
3: The German Approach to Europe.
4: The Swedish Approach to Europe.
5: The British Approach to Europe.
6: A Comparison of Strategic Marketing Approaches.
7: The Strategic Role of Industrial Marketing Management.
8: The Dimensions of Industrial Marketing Strategy.
9: Conclusion.
The Research Methodology.
References.
Index.
Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Other Frontmatter.
Acknowledgements.
Preface.
Dedication.
1: The Interaction Approach to Marketing Strategy &#x2013; An Introduction.
2: The French Approach to Europe.
3: The German Approach to Europe.
4: The Swedish Approach to Europe.
5: The British Approach to Europe.
6: A Comparison of Strategic Marketing Approaches.
7: The Strategic Role of Industrial Marketing Management.
8: The Dimensions of Industrial Marketing Strategy.
9: Conclusion.
The Research Methodology.
References.
Index.

Strategies for International Industrial Marketing (RLE International Business).css-1p8rvzy{position:absolute;padding-left:8px;}

Strategies for International Industrial Marketing (RLE International Business)