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Gender and Political Marketing in the United States and the 2016 Presidential Election

GENDER & POLITICS: GEN PLTCL MRKTG IN US 2016 PRES ELEC

Political Science

Law, Government & Politics

Gt Product Group

Binding Format

Marketing Imprint Name

B2B GT

CL Carton Count

Imprint Name

B2B & B2C

<P>This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media. It analyzes the loss of Hillary Clinton using a political marketing and gender perspective; employs the lived experience of female politicians (from national to local, from legislative to executive) to showcase their current challenges in the political arena; and uses intersectionality to discuss how gender intersects with race, ageism, fattism, sexual orientation, gender identity and gender expression and how that impacts female politicians in the United States.</P>

COLFR

COLSR

Duration

Duration Unit Of Measure

Transaction Type

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Praise.
Dedication.
Acknowledgments.
Contents.
About the Author.
List of Figures.
List of Tables.
1: Gender in Political Marketing in the United States.
2: Issues Facing Women in Politics in the United States.
3: Gender and Intersectionality in Political Marketing.
4: Gender in the 2016 US Presidential Primaries.
5: The Path Forward.
Index.

Gender and Political Marketing in the United States and the 2016 Presidential Election.css-1p8rvzy{position:absolute;padding-left:8px;}

Gender and Political Marketing in the United States and the 2016 Presidential Election