Jay Miletsky is an online marketing veteran with more than 20 years of experience. Jay was previously the CEO and founder of Mango Marketing, developing branding strategies for a diverse set of clients including the NBA, Hershey's, JVC, Kraft, and others. Jay is the author of 11 globally distributed books, published by both Pearson Education and Cengage Learning. His titles include Perspectives on Marketing, Perspectives on Branding, and a widely adopted college textbook titled Principles of Internet Marketing.
Publisher
Cengage Course Technology
Volume
Copyright
2013
ISBN13
9781305380882
Release
Format
eBook
Grade Level
College Freshman - College Senior
DDC
TBD
Front Cover.
Title Page.
Copyright Page.
Dedication.
Acknowledgments.
About the Author.
Contents.
Introduction.
1: A Quick Look at Online as a Means for Generating Income.
2: There Is a Wide Range of Opportunities.
3: Be Realistic in Your Expectations.
4: Understand the Tech Startup Culture.
5: Where There Are Customers, There's Also Competition.
6: Consider Your Exit Strategy.
7: Launching Your Site.
8: Consider How Large You Want Your Site or Company to Get.
9: Understand Everything That Goes into a Site.
10: Figure out Your Initial Budget and Decide If You Need to Raise Funds.
11: Pick a Good Domain Name.
12: Choose the Right Hosting Services.
13: Use WordPress for Easy Site Management.
14: Development Help Doesn't Have to Be Expensive.
15: Look for Inexpensive Sources for Content.
16: Generating Revenue through Online Advertising.
17: Understand the Pros and Cons of Generating Revenue through Online Advertising.
18: Generating Revenue through Online Ads Is All about Content.
19: Get the Best Education.
20: Look at Sites Differently.
21: Understand the Most Popular Types of Online Ads.
22: Decide How You Want to Get Paid.
23: Make Sure at Least Some Display Ads Are above the Fold.
24: Create a Good Balance between Ads and Content.
25: Monetize Each Page.
26: Take the No-Sales Approach to Site Monetization.
27: Look to Generate Ad Revenue from Syndication.
28: Build Your Site around Something You like.
29: Don't Click Your Own Ads.
30: Use the Most Standard Ad Types and Sizes.
31: Form Relationships with Non-Google Ad Networks.
32: Go after Brands, Agencies, and Media Planners Directly.
33: Go above and beyond for Measurement.
34: Seriously Consider Adding Video to Your Site.
35: Consider Building an Advertising Waterfall.
36: Build the Traffic First; The Ad Networks Will Follow.
37: Rotate Display Ads for Extra Revenue, but Not Too Fast…and Don't Get Used to It.
