Jay Miletsky is an online marketing veteran with more than 20 years of experience. Jay was previously the CEO and founder of Mango Marketing, developing branding strategies for a diverse set of clients including the NBA, Hershey's, JVC, Kraft, and others. Jay is the author of 11 globally distributed books, published by both Pearson Education and Cengage Learning. His titles include Perspectives on Marketing, Perspectives on Branding, and a widely adopted college textbook titled Principles of Internet Marketing.
Publisher
Course Technology PTR
Volume
Copyright
2010
ISBN13
9781305486478
Release
Format
eBook
Grade Level
College Freshman - 170
DDC
TBD
Front Cover.
Title Page.
Copyright Page.
Dedication.
Acknowledgments.
About the Author.
Contents.
Introduction.
1: 27 MYMs (Marketing-Yourself-Mandates).
2: Understand Your Personal Brand.
3: Know the Clichéd Basics.
4: Be Happy!.
5: Be Yourself.
6: Talk Less and Do More.
7: Set a Goal—Market Yourself with a Purpose.
8: Listen First, Talk Second.
9: Ask Questions and Find Common Ground.
10: Approach Without Fear—People Don't Bite.
11: Don't Waste Time.
12: Have Something Unique to Contribute.
13: Don't Complain – Nobody Wants to Hear It.
14: You Can't Just Be Selling.
15: Take a Compliment, but Stay Humble.
16: Don't Offend or Alienate.
17: Stay Current.
18: Know Your Audience.
19: Don't Treat People like They're Inferior.
20: Opportunities Aren't Always Obvious.
21: Sharpen Your Speaking Abilities.
22: Sharpen Your Writing Abilities.
23: Do Something Specific to Stand Out.
24: Ask for What You Want.
25: Like It or Not, Appearance Counts.
26: Keep Contacts Constantly Organized.
27: Keep Consistent.
28: Don't Give Up—It Won't Happen Overnight.
29: Make the Most of the Web.
30: Web Marketing in General.
31: Make Social Networking Part of Your Daily Routine.
32: Get to Know the “Big 3” but Look beyond Them as Well.
33: Use an Avatar That Represents You Well.
34: Twitter.
35: Understand the Basic Concept.
36: Your Profile Matters.
37: Follow People First, and Make Sure They Matter.
38: Be an Active Tweeter—One a Day Will Keep Followers Away.
39: Don't Be Too Quick to Block Followers.
40: Don't Just Sell—Send Quality Tweets and Show Your Human Side.
41: Stay Consistent.
42: Interact with Others.
43: Don't Get Sucked into One of the “Get 1,000 Friends Daily” Services.
44: Use the Right Tools.
45: Don't Be Afraid to Send the Same Tweet Multiple Times.
