Perspectives on Social Media Marketing

Publisher Course Technology PTR

Format

eBook

2nd Edition 1st Edition

Quantity

Contact representative

Publisher

Course Technology PTR

Volume

Copyright

2011

ISBN13

9781305489851

Release

Format

eBook

Grade Level

College Freshman - 170

DDC
TBD
Front Cover.
Title Page.
Copyright Page.
Dedication.
Acknowledgments.
About the Authors.
About the Series Editor.
Table of Contents.
Introduction.
Opening Remarks.
1: Really Understanding Social Media.
2: Q: How Would You Define Social Media?.
3: Q: Why Does Social Media Have Such a Powerful Impact?.
4: Q: How Has Social Media Changed General Marketing Strategies?.
5: Q: Does Branding Still Matter? Has the Definition of “Brand” Changed?.
6: Q: Can Small Companies and Entrepreneurs Take Advantage of Social Media? or Is It Mostly for Large Players?.
7: Q: What Is Personal Branding and How Important Is It?.
8: Q: Should Companies Allow Executives or Other Employees to Develop Personal Brands as Representatives of the Company?.
9: Q: What Are Some of the Popular Misconceptions Many Marketers Have about Social Media?.
10: Q: Should Traditional Marketing Efforts Be Relegated to a Museum? or Do They Still Hold Value?.
11: Q: How (If at All) Has Social Media Altered the Consumer Buying Cycle?.
12: Q: Is Social Media an Evolution of Marketing or an Evolution of Public Relations? How Has Social Media Changed PR?.
13: Q: How Has Social Media Changed Customer Service?.
14: Q: What Are the Five Most Common Mistakes or Misconceptions Most Marketing Managers Make When It Comes to Social Media?.
15: Q: Is It Possible for Any Company to Ignore Social Media Completely but Still Survive and Succeed?.
16: Q: Do Consumers Really Want to Communicate with Brands? Why?.
17: Q: Is Social Networking More about Networking or More about Marketing?.
18: Q: Is There Such a Thing as Privacy Anymore?.
19: Q: Can B2B Companies Use Social Media to Their Advantage? How?.
20: Q: What Is Meant by “Engagement” and Why Has It Become Such an Important Topic?.
21: Q: Why Does Transparency in Marketing Matter More Now than It Did Prior to the Social Media Boom?.
22: Q: How, If at All, Has Social Media Changed the Way People Relate to Each Other and the World in General?.
23: Impl
Read More Read Less

Perspectives on Social Media Marketing

Product Details

Table of Contents