Innovation Masters covers the best examples of successful businesses and/or businesspeople that have incorporated or developed a new product, service, or technology that helps to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (which was successful in carving out new sales channels), Starbucks (which successfully reframed a product's relationship to its customer base), or IBM (which successfully shifted an entire company's strategy from providing products to services) will be highlighted.
Features & Benefits
- 100 key business decisions covered.
- Each essay will have a "Further Reading" section.
- Fully indexed.