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Business & Economics

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Written by business experts worldwide, the handbooks are smaller practical paperback volumes focusing on the specific projects, tasks, and activities in which businesspeople engage. They are geared toward students in undergraduate and MBA classes, as well as working professionals who need a quick refresher on a topic or discipline. Handbook content is two-thirds theoretical and one-third practical information.

Gale Business Insights Handbooks

POST SECONDARY FOUR YEAR

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GALE BUSINESS INSIGHTS HANDBOOKS

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1. Global Business Law.
2. Investment Research.
3. Global Marketing.
4. Cultural Transformation.
5. Innovation Management.
6. Social Media Marketing.

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Gale Business Insights Handbooks

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