Overview
The Gale Business Insights Handbook Of Innovation Management examines the questions "What is innovation management?" "What are the contributing factors that either favor or discourage innovation?" "How can it be used in my business?" Entries examine such topics as: brainstorming; product lifecycle management; portfolio management and optimization; models of innovation; diffusion of innovation; measuring innovation; systems for innovation within a corporation; strategies for innovation management; and more.
Features & Benefits
- 30 essays/10 pages each.
- Sample Essay Topics: Brainstorming, Product lifecycle management, Portfolio management and optimization, Models of innovation, Diffusion of innovation, Measuring innovation, Systems for innovation within a corporation, And Strategies for innovation management.
